SAICTA Strengthens ICT Collaboration at the TICON Africa and AMC Conferences

SAICTA proudly attended the African Marketing Confederation (AMC) Conference 2025 and TICON Africa Conference in Accra, Ghana.

The AMC Conference theme was “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology.” It addressed marketing innovation, consumer trust, and the role of technology in shaping Africa’s economic future.

The TICON Africa Conference theme was “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence.” Sessions explored ICT standards, digital transformation, and the importance of global cooperation in Africa’s tech development.

Both conferences were hosted at the Labadi Beach Hotel in Accra. The events united professionals across marketing, ICT, communications, and business leadership. Delegates engaged in dialogue, knowledge-sharing, and solution-driven discussions to advance Africa’s digital and marketing landscape.

SAICTA’s participation reinforced its position as a leader in ICT advocacy and collaboration. The association continues to bridge South Africa’s ICT expertise with continental innovation and policy development.

CEO Jannie Zaaiman represented SAICTA at the events. His involvement demonstrated strong leadership and commitment to Africa’s digital transformation agenda.

“The AMC and TICON Africa conferences highlight how collaboration between ICT and marketing drives Africa’s future. At SAICTA, we are committed to building strong partnerships, supporting innovation, and ensuring our continent thrives in an increasingly digital economy.” – Jannie Zaaiman.

As a proud TICON Africa member, SAICTA plays a crucial role in shaping ICT policy and promoting innovation across the continent. Membership also provides opportunities for SAICTA to align with global standards and strengthen Africa’s technology-driven economy.